Bridging The Gap
Fitness apparel is becoming the new streetwear. With the increasing amount of fitness brands in the market today, innovation is key to stay ahead of the competition. With high end luxury brands taking their ideas and influence from current streetwear brands, the fitness apparel space is slowly grasping the idea and releasing innovative fusion designs. Briana Shaneè Wilson has utilized the concept in her current Caution Fitness collection for Matte. One of the main ideas behind the Caution collection is the ability to wear every piece in and out of the gym, while also being able to incorporate them in everyday fits.
The majority of fitness wear on the market today can sometimes be difficult to style with everyday streetwear but Matte bridges the gap and makes this possible. Some of the best fits that we have found are wearing your favorite cropped jacket or tee with either of the Fitness Leggings and also wearing the Fitness Bodysuit with your favorite pants. There are endless ways and combinations that Matte can make your fit stand out.
Matte’s Caution Fitness collection uses contrast stitching, clean lines, and embroidered logos to make every piece pop and grab people's attention. The super stretchy spandex allows for superior comfort and mobility for any situation that may arise. Next time you're at the gym or out and about, make a statement with Matte.